
Website Absa Group
Job Description:
To be successful as a data led marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.
Job Responsibilities:
- Developing and presenting learnings from your analyses, including actionable insights and recommendations.
- Creating dashboards, data visualizations, and campaign and website performance reports.
- Developing digital campaign and web measurement strategies.
- Collecting and analyzing customer, marketing, and web behavioral data.
- Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
- Communicating and presenting to colleagues, senior managers, and stakeholders.
- Monitoring and analyzing digital media and marketing trends.
Job Requirements:
- Strong communication and presentation
- Experience with analytical and reporting tools, including Google Analytics, and Data Studio.
- Ability to make data-driven decisions.
- Deep knowledge of digital marketing across social, display, and programmatic platforms.
- Excellent interpersonal and collaboration skills.
- Strong analytical and strategic thinking skills.
- Bachelor’s degree in marketing or a related field.
Job Details:
Company: Absa Group
Vacancy Type: Full Time
Job Location: Johannesburg
Application Deadline: N/A
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