PEP Careers – Customer and Insights Data Analyst

  • Full Time
  • Parow

Website PEP

Job Description:

Be the custodian of Customer Insights and retail product performance through the use of data . Create and evaluate business opportunities through the analysis of internal and external data.

Job Responsibilities:

  • Analyse data to identify prospective opportunities and conduct the related due diligence
  • Using external data to understand the dynamics of a PEP customer from both purchasing and demographic perspectives.
  • Provide a data/insight-driven plan to develop and build category and overall business objectives
  • Drive Market Research projects – both Qualitative and Quantitative – give input into proposal, questionnaire design, analysing outputs and creating reports
  • Extract and analyse market data, to understand and present category insights and shifting trends.
  • Direct PEPKOR DNA in the development of dashboards for the use of tracking and trending customer behaviour and Brand Insights
  • Track the effectiveness and success rate of promotions using both internal and external data to identify gaps and opportunities in execution to improve ROI.
  • Assess customer opportunities, analyse competitor behaviour and interpret retail strategy
  • Support wider business in compiling relevant case arguments using available insights and market data

Job Requirements:

  • Computer literacy – MS office and/ or Google- Suite
  • Working knowledge of data analytics tools (data studio, tableau)
  • At least 3 years’ retail experience in market research or insights
  • Experience in developing management reports within a Planning/Sales environment as well as generating key insights from them.
  • Knowledge of statistical software ( e.g. SPSS, SAS, Sequel, Python) would be an advantage
  • 3-year diploma/degree (BComm or Marketing)

Job Details:

Company: PEP

Vacancy Type: Full Time

Job Location: Parow

Application Deadline: N/A

Apply Here