Patagonia Employment – CRM Manager

Website Patagonia

Job Description:

As Activism CRM Manager, you will work from ideation to execution on shaping an innovative ladder of engagement that mobilizes our customer and activist community to help save our home planet, while maximizing impact for our grantees and core policy priorities.In the ideation stage, you will analyze past performance, establish benchmarks and look ahead to future Activism initiatives, and collaborate with creative partners to develop strategies.

Job Responsibilities:

  • Collaborate with Patagonia Action Works and Marketing teams to create, launch, and maintain cross-channel and cross-department journeys.
  • Build and present reports and dashboards in Tableau showing efficacy of automations, activist engagement, and cross channel behavioral insights.
  • Support campaign partnerships with key business partners including Environmental and Communications + Policy and Creative teams to develop, execute and optimize a program that promotes awareness, mobilization and advocacy.
  • Support Digital Impact team’s functions as needed.
  • Understand the lifecycle framework, define target audiences, and develop corresponding communication strategies across multiple channels.
  • Identify and apply best practices to measure, analyze, test and determine new opportunities and provide recommendations for improved activist experiences. Optimize performance through A/B testing and partner with performance marketing to deliver results and make program improvements
  • Scope, manage, and onboard vendor relationships, identifying the latest email, SMS, digital advocacy and/or automation technologies.
  • Set up and manage email data integrations in collaboration with Web Development and IT teams.
  • Manage automated and transactional emails in ESP including setup and deployment.
  • Consult with other regions and business units on best practices for email automation and omni-channel customer journeys.
  • Patagonia Action Works specific program support as needed for grantee engagement analysis, grantee data set update cycle and integrations with Environmental grantee management system.

Job Requirements:

  • Strong attention to detail required to QA emails and deploy emails effectively
  • Strong Excel skills (VLOOKUP, INDEX, IFS, Pivot Tables); basic knowledge of HTML and dynamic elements in email
  • Ability to work late when necessary to ensure emails are set for on-time deployment
  • Experience with web analytic software such as Adobe Analytics, Google Analytics and UTM tracking codes
  • BA/BS degree or equivalent experience
  • Ability to manage multiple projects end-to-end to meet objectives and deadlines
  • Added experience with SMS clients is a plus
  • 5+ years in a digital marketing capacity with focused on audience development and email
  • Strong experience in Salesforce Marketing Cloud, Klaviyo, or other leading ESPs
  • Preferred professional background in digital marketing, communications, public affairs, environmental advocacy and/or political campaigns
  • 5+ years managing public-facing, omni-channel digital user journeys within a major company, advocacy organization, or agency
  • Experience using Python (Pandas) or R to manipulate data is a plus
  • Preferred familiarity and strategic experience with digital advocacy tools such as Phone2Action, EveryAction, Mobilize, etc.

Job Details:

Company: Patagonia

Vacancy Type: Full Time

Job Location: Ventura, CA, US

Application Deadline: N/A

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