Loreal Entry Level Jobs 2020 – Loyalty Program Manager

Website L'Oréal

Job Description:

The Loyalty Program Manager is responsible for managing the Loyalty Program day-to-day end-to-end – from developing strategy, goal setting, planning, execution, testing and optimization, to recapping results and progress against the goals and KPIs for leadership. This position will drive the rollout of the enhanced version of the existing Loyalty Program and associated triggered journeys. For the re-launch, this position will closely partner with both technical and marketing stakeholders both on the local and global scale.

Job Responsibilities:

  • Responsible for enhancing and managing all facets of the existing loyalty program – communication strategy in all customer facing channels, benefits and the surprise factor of rewards, customer service, legal and privacy concerns, reporting and dashboards.
  • Continuous optimization of all facets of the program including client experience and conduct client surveys
  • In partnership with Customer Data Activation Lead, create loyalty-specific promotions and marketing campaigns, and ideating new strategies to maximize engagement across O+O channels and retention
  • Manage loyalty program budget, calendar, and communications cadence to meet Loyalty program goals and support DTC sales
  • Conduct competitive research and monitor industry changes and translate those into actionable recommendations in an impactful way
  • Collaborate with cross-functional teams and educate them on the top loyalty consumer behaviors
  • Work with external vendors
  • Develop and maintain omni-channel campaigns to maximize membership enrollment, minimize churn and ensure upward movement of the enrolled customers
  • Deliver program performance reports tracking results vs forecast and key KPI metrics and identify areas of opportunity.
  • For the initial enhancement phase of the project, Loyalty Manager will finalize requirements gathering, oversee communication with various stakeholders leading to the rollout, ensure proper flow of the data, UAT, verify data reported out, re-think campaign management and execution.

Job Requirements:

  • Self-starter, multi-tasker with a strong drive and agility to work in a fast-paced environment
  • Exceptional project management skills
  • Should demonstrate a passion for prestige skincare or understanding of the luxury consumer
  • Must be an excellent team player; possessing the ability to build, foster and nurture strong relationships with cross-functional brand and other corporate and brand teams.
  • Requires direct experience managing a loyalty program, 3+ years
  • Ability to work independently in a fast-paced environment with a strong creative focus.
  • Strong attention to detail, analytical thinking, business acumen, and problem-solving ability required
  • Exceptional communications skills (oral and written) and strong presentation skills
  • Ability to digest data and synthesize complex content, draw conclusions, make recommendations, and lead implementations cross-functionally
  • Demonstrates ownership of programs both with a big picture objectives in mind and follow-through on details
  • Strategic thinking

Qualification & Experience:

  • Bachelor’s degree required
  • Should be well-grounded in consumer marketing principles, customer segmentation, multi-channel marketing, utilizing consumer research and response analysis as well as higher level analytics

Job Details:

Company: L’Oréal

Vacancy Type: Full Time

Job Location: New York, NY, US

Application Deadline: N/A

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