Accenture Summer Internship – Programmatic Consultant

Website Accenture

Job Description:

The Programmatic Consultant develops robust data informed programs, working with advanced targeting tactics, micro segmentation, trigger-based decision rules, and content architectures that best reach a high value audience across display campaigns. You will work closely with the Strategy, Analytics, Madtech and Media Operations teams to ensure clear, measurable KPIs are established, that the audience strategy is flexible/translatable and properly executed across all programmatic and relevant media channels.

Job Requirements:

  • Collaborate with AdOps teams on measurement and tracking strategy, tag implementation, and audience-based logic schemes.
  • Assist with quarterly business review meetings as well as other senior-level client meetings and presentations.
  • Create presentations on performance and strategy updates to share with Accenture teams and clients.
  • Ensure proper tech use case definition and deployment
  • Facilitate testing scenarios alongside client and internal teams.
  • Identify and vet data partners and new technologies to diversify our strategies.
  • Craft data driven audience first strategies that drive digital sales for our finance and banking client.
  • Guide the full data strategy process: data partners, audiences, media and content, DCO, channels, investment, measurement, and total architecture from top to bottom.
  • Lead/ assist in data onboarding, audience building, modelling journeys, insights generation and reporting along with media operation and madtech teams.
  • Collaborate with

Job Details:

Company: Accenture

Vacancy Type:  Full Time

Job Location: London, England

Application Deadline: N/A

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