Job Description: As a Content Manager, you'll create fresh and eye-catching content that solves a customer need and breaks through the digital noise. Content may include web pages, video, email, social media posts, display ads, or new and innovative digital concepts in partnership with digital designers. You’ll also work with our eCommerce business, ensuring that the customer experience is seamless.Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that makes H-E-B The Greatest Retailing Company. Job Responsibilities: Writes / edits content for digital marketing campaigns, including websites, emails, social media, display banners, streaming radio, video scripts, etc. Works with H-E-B Partners and business units to proactively solicit details needed to create content that delivers on business goals; translates concepts and strategies into engaging copy that conveys brand tone and encourages customers to take desired actions Builds / maintains content management strategy and workflow Partners with designers, account managers, and business units to maximize message impact through design and marketing concepts Analyzes website, email, media metrics for content effectiveness; adjusts content to improve on business goals Maintains knowledge of social / digital platforms through insights, immersion, and regular interaction to create customer-first and channel-tailored content Generates ideas for photos, videos, and other digital assets Manages creative concepts from ideas to reality Reviews / approves submitted content for accuracy, completeness, and correctness Maintains consistent voice and grammatical standards for each brand and campaign Ensures continuous digital innovation aimed at establishing H-E-B as a leader in digital marketing Monitors competitive initiatives; stays current on digital marketing innovations; identifies new opportunities for H-E-B Adheres to stringent deadlines to ensure smooth flow of content projects through the department and allow for special projects, pre-work, and rush assignments Job Requirements: working knowledge of Social Platforms, SEO strategies, CMS, and HTML experience in digital content creation, social media management, or copywriting for a consumer-facing brand or within an agency proficient in MS Office, Google Docs and other project management tools Qualification & Experience: Bachelor's degree in communications, journalism, digital marketing or related field, or comparable experience 3+ years of experience in digital marketing, editing, journalism, or related work Experience in advertising and / or brand copywriting a bachelor's degree; 3 years of experience someone with a passion for creation, digital marketing, and managing projects Experience in search optimization strategies, content management systems (CMS), and HTML Job Details: Company: H-E-B Vacancy Type: Full Time Job Location: San Antonio, TX, US Application Deadline: N/A Apply Here instantcareers.net
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